Market Challenge & Innovation

For a B2B platform focused on client management for Medspas and Salons, Boulevard was using the same headlines for years. As clients became familiar with the product, they needed a face-lift when it came to grabbing potential customer’s attention.

Strategic Approach

While their previous copy began with a clear target audience, Medspa Owners or Salon Owners, I played around with unique callouts in the header that spoke to their platform. When calling attention to a specific guide or aspect of their platform, such as marketing capabilities, I implemented keywords and checklists that showcased their offerings up front. Playful phrases like ‘glow up’ and ‘Spring forward’ stayed within their tone parameters while speaking to their business industry. Primary text and calls to action were also written as part of each ad.

Business Impact

Collaborated with key stakeholders at Boulevard and the internal creative team at Right Side Up.
Wrote copy within 12 hours to meet tight deadlines, responding to edits within the same day.
Oversaw $150K ad spend per month for Meta and LinkedIn ads, directly increasing revenue.