About
Liana Pavane, M.S., is a creative strategist, experiential marketer, and Forbes featured entrepreneur focused on fostering authentic human connection through innovative brand experiences and community initiatives.
As founder of TTYL, a pioneering tech-free community to foster authentic connection (2018-2022), Pavane created interactive experiences merging wellness with entertainment, hosting phone-free pop-ups at prominent NYC venues including SHOWFIELDS, Athleta, and The Flower Shop. The venture garnered recognition from Forbes, TimeOutNY, Thrillist, and NY1 for its novel approach to digital wellness through experiential marketing.
Prior to continuing her entrepreneurial journey, some of her corporate experience includes: JIGGY (a shark tank featured company), Mighty (a company to help kids become entrepreneurs), and currently TALISMAN (a branding, strategy, and production agency that also focuses on developing original IP). Her client portfolio includes The University of Maryland School of Public Policy, Milwaukee Rep, Nazar, and Showtown.
Pavane also launched and hosted Ghosts of Dates Past (2020-2022), a podcast challenging societal dating stigmas that expanded her platform for fostering meaningful dialogue during global disconnection.
Her academic credentials include a BA in Theatre Studies from Ithaca College and an MS in Marketing from NYU, combined with a professional life coach certification. A native New Yorker with a passion for dance, travel, and literature, Pavane is preparing to expand her creative ventures to London in 2025.
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Liana is passionate about tech/life balance, human connection, and partnerships.
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TTYL
A tech-free community dedicated to human connection.
Nostalgic for simpler times when afternoons were spent with LEGOS, scratch art, and Bratz Dolls, rather than Instagram, Snapchat, and Facebook, Liana craved a space that was essentially a giant playdate. At TTYL, you can expect to find a competitive game of Jenga, a table of coloring books, or see into your future with a Tarot card reader.
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Ghosts of Dates Past
Breaking down dating stigmas, one horror story at a time.
On Valentine's Day 2021, Liana launched Ghosts of Dates Past — a podcast on a mission to stop ghosting with a focus on authentic conversations and conscious dating. Each week, guests confess their first date horror stories, and best first date stories because we don’t focus on the positives enough! Topics range from attachment styles to energy healing to dating app disasters and much more.
Featured in
Learn more about Liana…
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NYU - MS in Integrated Marketing, focusing in Brand Management
Ithaca College —BA in Theatre Studies, focus in Directing and Playwriting; minor in Writing for Film, TV and Emerging Media
Certified Professional Coach (CPC) from World Coach Institute
Yale University — The Science of Well-being course
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Articles — Forbes | Thrive | Well + Good | Entreprenista | Femfounder | Darling, | Elephant Journal | Seek The Joy
Podcasts — Thank You Heartbreak | Interstates and Heartbreak | Nicstalgia
Let’s Collab
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I partner with wellness and sustainability brands that are changing the way we connect — with ourselves, with each other, and with audiences.