TTYL: THE NEXT SELF-CARE MOVEMENT OF THE 21ST CENTURY
TTYL is a tech-free community with all your favorite board games, coloring books, and other de-stressing activities. Give your mind a break from social media and create space for real, human connection.
How it all began...
Liana’s journey to entrepreneurship began immediately after graduating from Ithaca College, where she studied directing and playwriting. While on vacation with her family in beautiful European cities, she began to notice how much FOMO she was having for her friends back home via social media. She couldn’t understand how she had gotten to a point in her life where she cared more for the curated version on her screen than the one right in front of her.
TTYL — a tech-free community dedicated to human connection, was born out of this realization as well as an ode to her childhood where she was given a strict no technology rule from her parents Monday-Friday. Without TV, video games, and miniclip.com (reminder this is a pre-social media upbringing) Liana had to find other forms of entertainment. Turning to board games, coloring, LEGOs, play-doh, Scratch Art, Mad Libs and more, Liana’s imagination was running wild 24/7.
Where TTYL began as a board game pop-up, it has transformed into a community; for people who are looking to disconnect from screens, for people who are seeking human connection, for people who want meaningful conversations, for people who don’t just want to go to a bar. Liana began experimenting with curated events featuring coaches, conversation starter card games, and more, gaining recognition from Forbes, Thrillist, and Time Out New York.
We all know what happened next:
Social distancing, limited capacity, and eventually, isolation. After attempting online events where she focused on the educational importance of her organization, Liana decided to launch a podcast that allowed her to continue connecting with others over meaningful conversations during a time of disconnection.
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"I love the idea of TTYL! It's so important to maintain our connections to one another- without the distraction of technology- and I think initiatives such as this one are a great start."
— Allison Abrams, a licensed psychotherapist, a mental health advocate, author and contributing writer for Psychology Today, Huffington Post and GoodTherapy