Work With Me
Connecting People, Places, and Ideas
Crafting stories that spark change
Building communities with purpose
Your Story, Strategically Told
STRATEGY + SOLUTIONS
Strategic planning should transform your business, leaving you feeling rejuvenated about your direction. Together, we will build a marketing strategy that's as imaginative as it is effective. Weekly check-ins keep us aligned, agile, and authentically excited about the process.
CONTENT WITH AN UNFORGETTABLE STORY
Through strategic brand voice development, we establish distinctive market positioning that resonates with your target demographic and drives category leadership—ensuring message consistency across all channels, strengthening brand recognition and audience loyalty.
EVENTS THAT SPARK REAL CONNECTION
Through carefully curated programming and strategic facilitation, these exclusive events drive meaningful relationship development and strengthen community bonds. Whether it's through thought-provoking presentations or cleverly crafted conversation starters, we'll create spaces where your community can truly flourish.
PODCASTS WORTH SUBSCRIBING TO
We'll position your brand as a definitive voice in your industry through strategic podcast development. Our comprehensive approach encompasses audience analysis, content strategy, and guest curation to deliver compelling episodes that build authority and drive engagement. Each episode and season is crafted to advance your unique market position and thought leadership goals.
My Services
Every partnership starts with a complimentary discovery call where we'll explore your goals, dream big about possibilities, and see if we're the right fit for creating something meaningful together.
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Transform your social media presence into a strategic business asset and creative superpower, through comprehensive brand storytelling. Beginning with a deep-dive discovery and analysis phase, we develop data-driven content strategies that align with your business objectives. I ensure your content resonates with primary and secondary target audiences while driving measurable outcomes.
What’s Included:
Comprehensive brand analysis and strategic positioning workshop
Data-driven content strategy with detailed editorial roadmap
Weekly strategy calls to refine and evolve our approach
Professional content development and copywriting
Integrated organic and paid social media campaigns
Strategic partnership and influencer alliance development
Optional
Graphic design for content
Managing and scheduling content across platforms
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A knock-out brand presence requires both compelling content and strategic digital positioning. I help leaders, executives and emerging brands develop authentic, authoritative content that drives engagement while aligning with their natural communication style. I work personally with you to deliver content that resonates with audiences while maintaining brand integrity and thought leadership positioning.
What’s Included:
Research competitors in your category to strategize ideas
Develop your unique tone of voice that’s replicable across platforms
Brainstorm content buckets – educational, humorous, thought leadership, etc.
Curate a manageable content calendar
Create enticing copy for each piece of content
Optional:
Reel & Photography editing
Posting & managing social media accounts
Continuous development of content calendar on a bi-weekly or monthly basis
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Turn meaningful connections into memorable moments. I’ll help you create intimate, purposeful events that feel both structured and spontaneous — what I like to call “guided serendipity.” Whether you’re launching a new product, building community, or fostering important conversations, together, we’ll create an experience that resonates.
What’s Included:
Strategic event architecture and narrative development
Executive speaker and strategic partner acquisition
Research-based programming for maximum engagement
Integrated digital amplification strategy
ROI measurement and performance analytics
Post-event audience insight analysis
Optional:
On-site management and flow coordination
Event documentation
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Whether you currently have a podcast or want to develop one, I’m here to help you become an expert storyteller. Leverage podcast media to establish market authority and drive thought leadership. Through content development and strategic guest selection, together we will create compelling episodic content that builds audience engagement and strengthens brand position. Each production is engineered to advance specific business objectives while delivering consistent value to target audiences.
What’s Included:
Research and development to discover competitors in your category and how you can stand out
Strategize each episode’s arc
Develop a trailer that clearly encompasses your podcast
Plan guest speaker line-up, utilizing your network
Social media planning to grow your listening audience across channels
Partnership development for sponsorships
Optional:
Execute guest speaker and/or partnership outreach
Produce podcast including distribution and editing
Scaling business impact through strategic storytelling and experiential marketing is at the forefront of Liana's expertise. Her portfolio spans from founding TTYL, a pioneering tech-free community that garnered Forbes recognition, to driving $500K in new revenue for a Shark Tank-featured venture. This proven track record of transforming brands across diverse sectors positions her to deliver comprehensive growth strategies for purpose-driven companies globally.
As a Creative Strategist and Experiential Marketing leader, Pavane brings a unique combination of theatrical artistry and data-driven marketing methodology to brand development. Her integrated approach has consistently delivered measurable results, from increasing social media engagement by 1,500% for technology startups to orchestrating sold-out experiential events in premium New York City venues
Foundational experiences across multiple industries and growth stages has provided the tools to develop and execute sophisticated marketing strategies that drive both brand authority and business outcomes.