Work With Me

Connecting People, Places, and Ideas

Crafting stories that spark change

Building communities with purpose

Liana Pavane - entrepreneur and marketing professional
Liana Pavane - entrepreneur and marketing professional

Your Story, Strategically Told

THE STRATEGY JOURNEY

Strategy planning should transform your business, leaving you feeling rejuvenated about your direction. Together, we will build a marketing strategy that's as imaginative as it is effective. Weekly check-ins keep us aligned, agile, and actually excited about the process.

CONTENT WITH A STORY

Together, we’ll find your unique tone of voice that speaks to a niche audience, leading you to develop a loyal following in your category. Crafting a cohesive voice across channels allows your audience to have a clear understanding of who you are.

EVENTS THAT SPARK REAL CONNECTION

I believe in what I call "guided serendipity" – creating intimate, purposeful gatherings (30-50 people) where meaningful connections happen naturally. Whether it's through thought-provoking presentations or cleverly crafted conversation starters, we'll create spaces where your community can truly flourish.

PODCASTS WORTH SUBSCRIBING TO

Become a sought after thought leader in your category. Together, we’ll develop curated episodes full of meaningful questions for guests to keep your audience hooked. Through strategy & planning and research & development, your podcast will have an intentional approach that is unique to your point of view. 

My Services

Every partnership starts with a complimentary discovery call where we'll explore your goals, dream big about possibilities, and see if we're the right fit for creating something meaningful together.

  • Let’s make your social media presence as meaningful as your mission. Starting with a deep-dive discovery session (yes, there will be creative exercises!) I’ll craft a content strategy that brings your brand story to life. I’ll develop content that speaks directly to your primary and secondary targets. 

    What’s Included:

    • Strategic deep-dive and brand storytelling workshop

    • Comprehensive content strategy and editorial calendar

    • Weekly strategy calls to refine and evolve our approach

    • Content writing and copy development

    • Organic and paid social media strategy

    • Partnership cultivation and influencer storytelling

    Optional

    • Graphic design for content

    • Managing and scheduling content across platforms

  • Having compelling content isn’t the only key to a successful brand. It’s also about having an online presence. Feeling confident in front of the camera starts with understanding what stories you get excited to tell. I’ll coach you to develop content that’s not only memorable for your audience, but also enjoyable to create! 

    What’s Included:

    • Research competitors in your category to strategize ideas

    • Develop your unique tone of voice that’s replicable across platforms

    • Brainstorm content buckets – educational, humorous, thought leadership, etc.

    • Curate a manageable content calendar

    • Create enticing copy for each piece of content

    Optional:

    • Reel & Photography editing

    • Posting & managing social media accounts

    • Continuous development of content calendar on a bi-weekly or monthly basis

  • Turn meaningful connections into memorable moments. I’ll help you create intimate, purposeful events that feel both structured and spontaneous — what I like to call “guided serendipity.” Whether you’re launching a new product, building community, or fostering important conversations, we’ll create an experience that resonates.

    What’s Included:

    • Event concept development and storytelling strategy

    • Partnership and speaker curation

    • Thoughtful programming that encourages genuine connection

    • Pre and post-event social media strategy

    Optional:

    • On-site management and flow coordination

    • Event documentation 

  • Whether you currently have a podcast or want to develop one, I’m here to help you become an expert storyteller. Think of each episode as its own chapter — with a clear beginning, middle, and end to the conversation, your guest (and audience) will leave feeling as though they went on a memorable journey.

    What’s Included:

    • Research and development to discover competitors in your category and how you can stand out

    • Strategize each episode’s arc 

    • Develop a trailer that clearly encompasses your podcast

    • Plan guest speaker line-up, utilizing your network

    • Social media planning to grow your listening audience across channels

    • Partnership development for sponsorships

    Optional:

    • Execute guest speaker and/or partnership outreach

    • Produce podcast including distribution and editing

Liana’s entrepreneurial journey started with TTYL - a pioneering tech-free community dedicated to human connection, located in prominent NYC hotspots including SHOWFIELDS, Athleta, and The Flower Shop. Her next venture, Ghosts of Dates Past, was a podcast to break stigmas in the modern dating scene featuring guests such as We Met At Acme, Seeing Other People, and UpDating. Additionally, she helped a Shark Tank featured business, JIGGY, generate $500K in new business in less than a year. At Mighty, a start-up to help kids become entrepreneurs, she grew the Instagram and TikTok accounts by 35% and 1,500%, respectively. 

All of Liana's positions highlight her entrepreneurial spirit from being one herself to helping others grow. However, as much as she loved helping one company at a time, Pavane realized she had a passion to make a bigger impact with companies around the world. As your Creative Strategist, Experiential Marketer, she has the ability to continue growing brands with a purpose and wear her multi-skilled hat at the same time.

Let’s work together!