Work With Me

Connecting People, Places, and Ideas

Crafting stories that spark change

Building communities with purpose

Liana Pavane - entrepreneur and marketing professional
Liana Pavane - entrepreneur and marketing professional

Your Story, Strategically Told

STRATEGY + SOLUTIONS

Strategic planning should transform your business, leaving you feeling rejuvenated about your direction. Together, we will build a marketing strategy that's as imaginative as it is effective. Weekly check-ins keep us aligned, agile, and authentically excited about the process.

CONTENT WITH AN UNFORGETTABLE STORY

Through strategic brand voice development, we establish distinctive market positioning that resonates with your target demographic and drives category leadership—ensuring message consistency across all channels, strengthening brand recognition and audience loyalty.

EVENTS THAT SPARK REAL CONNECTION

Through carefully curated programming and strategic facilitation, these exclusive events drive meaningful relationship development and strengthen community bonds. Whether it's through thought-provoking presentations or cleverly crafted conversation starters, we'll create spaces where your community can truly flourish.

PODCASTS WORTH SUBSCRIBING TO

We'll position your brand as a definitive voice in your industry through strategic podcast development. Our comprehensive approach encompasses audience analysis, content strategy, and guest curation to deliver compelling episodes that build authority and drive engagement. Each episode and season is crafted to advance your unique market position and thought leadership goals.

My Services

Every partnership starts with a complimentary discovery call where we'll explore your goals, dream big about possibilities, and see if we're the right fit for creating something meaningful together.

  • Transform your social media presence into a strategic business asset and creative superpower, through comprehensive brand storytelling. Beginning with a deep-dive discovery and analysis phase, we develop data-driven content strategies that align with your business objectives. I ensure your content resonates with primary and secondary target audiences while driving measurable outcomes.

    What’s Included:

    • Comprehensive brand analysis and strategic positioning workshop

    • Data-driven content strategy with detailed editorial roadmap

    • Weekly strategy calls to refine and evolve our approach

    • Professional content development and copywriting

    • Integrated organic and paid social media campaigns

    • Strategic partnership and influencer alliance development

    Optional

    • Graphic design for content

    • Managing and scheduling content across platforms

  • A knock-out brand presence requires both compelling content and strategic digital positioning. I help leaders, executives and emerging brands develop authentic, authoritative content that drives engagement while aligning with their natural communication style. I work personally with you to deliver content that resonates with audiences while maintaining brand integrity and thought leadership positioning.

    What’s Included:

    • Research competitors in your category to strategize ideas

    • Develop your unique tone of voice that’s replicable across platforms

    • Brainstorm content buckets – educational, humorous, thought leadership, etc.

    • Curate a manageable content calendar

    • Create enticing copy for each piece of content

    Optional:

    • Reel & Photography editing

    • Posting & managing social media accounts

    • Continuous development of content calendar on a bi-weekly or monthly basis

  • Turn meaningful connections into memorable moments. I’ll help you create intimate, purposeful events that feel both structured and spontaneous — what I like to call “guided serendipity.” Whether you’re launching a new product, building community, or fostering important conversations, together, we’ll create an experience that resonates.

    What’s Included:

    • Strategic event architecture and narrative development

    • Executive speaker and strategic partner acquisition

    • Research-based programming for maximum engagement

    • Integrated digital amplification strategy

    • ROI measurement and performance analytics

    • Post-event audience insight analysis

    Optional:

    • On-site management and flow coordination

    • Event documentation 

  • Whether you currently have a podcast or want to develop one, I’m here to help you become an expert storyteller. Leverage podcast media to establish market authority and drive thought leadership. Through content development and strategic guest selection, together we will create compelling episodic content that builds audience engagement and strengthens brand position. Each production is engineered to advance specific business objectives while delivering consistent value to target audiences.

    What’s Included:

    • Research and development to discover competitors in your category and how you can stand out

    • Strategize each episode’s arc 

    • Develop a trailer that clearly encompasses your podcast

    • Plan guest speaker line-up, utilizing your network

    • Social media planning to grow your listening audience across channels

    • Partnership development for sponsorships

    Optional:

    • Execute guest speaker and/or partnership outreach

    • Produce podcast including distribution and editing

Scaling business impact through strategic storytelling and experiential marketing is at the forefront of Liana's expertise. Her portfolio spans from founding TTYL, a pioneering tech-free community that garnered Forbes recognition, to driving $500K in new revenue for a Shark Tank-featured venture. This proven track record of transforming brands across diverse sectors positions her to deliver comprehensive growth strategies for purpose-driven companies globally.

As a Creative Strategist and Experiential Marketing leader, Pavane brings a unique combination of theatrical artistry and data-driven marketing methodology to brand development. Her integrated approach has consistently delivered measurable results, from increasing social media engagement by 1,500% for technology startups to orchestrating sold-out experiential events in premium New York City venues

Foundational experiences across multiple industries and growth stages has provided the tools to develop and execute sophisticated marketing strategies that drive both brand authority and business outcomes.

Let’s work together!