Work With Me
Connecting People, Places, and Ideas
Crafting stories that spark change
Building communities with purpose
Your Story, Strategically Told
THE STRATEGY JOURNEY
Strategy planning should transform your business, leaving you feeling rejuvenated about your direction. Together, we will build a marketing strategy that's as imaginative as it is effective. Weekly check-ins keep us aligned, agile, and actually excited about the process.
CONTENT WITH A STORY
Together, we’ll find your unique tone of voice that speaks to a niche audience, leading you to develop a loyal following in your category. Crafting a cohesive voice across channels allows your audience to have a clear understanding of who you are.
EVENTS THAT SPARK REAL CONNECTION
I believe in what I call "guided serendipity" – creating intimate, purposeful gatherings (30-50 people) where meaningful connections happen naturally. Whether it's through thought-provoking presentations or cleverly crafted conversation starters, we'll create spaces where your community can truly flourish.
PODCASTS WORTH SUBSCRIBING TO
Become a sought after thought leader in your category. Together, we’ll develop curated episodes full of meaningful questions for guests to keep your audience hooked. Through strategy & planning and research & development, your podcast will have an intentional approach that is unique to your point of view.
My Services
Every partnership starts with a complimentary discovery call where we'll explore your goals, dream big about possibilities, and see if we're the right fit for creating something meaningful together.
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Let’s make your social media presence as meaningful as your mission. Starting with a deep-dive discovery session (yes, there will be creative exercises!) I’ll craft a content strategy that brings your brand story to life. I’ll develop content that speaks directly to your primary and secondary targets.
What’s Included:
Strategic deep-dive and brand storytelling workshop
Comprehensive content strategy and editorial calendar
Weekly strategy calls to refine and evolve our approach
Content writing and copy development
Organic and paid social media strategy
Partnership cultivation and influencer storytelling
Optional
Graphic design for content
Managing and scheduling content across platforms
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Having compelling content isn’t the only key to a successful brand. It’s also about having an online presence. Feeling confident in front of the camera starts with understanding what stories you get excited to tell. I’ll coach you to develop content that’s not only memorable for your audience, but also enjoyable to create!
What’s Included:
Research competitors in your category to strategize ideas
Develop your unique tone of voice that’s replicable across platforms
Brainstorm content buckets – educational, humorous, thought leadership, etc.
Curate a manageable content calendar
Create enticing copy for each piece of content
Optional:
Reel & Photography editing
Posting & managing social media accounts
Continuous development of content calendar on a bi-weekly or monthly basis
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Turn meaningful connections into memorable moments. I’ll help you create intimate, purposeful events that feel both structured and spontaneous — what I like to call “guided serendipity.” Whether you’re launching a new product, building community, or fostering important conversations, we’ll create an experience that resonates.
What’s Included:
Event concept development and storytelling strategy
Partnership and speaker curation
Thoughtful programming that encourages genuine connection
Pre and post-event social media strategy
Optional:
On-site management and flow coordination
Event documentation
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Whether you currently have a podcast or want to develop one, I’m here to help you become an expert storyteller. Think of each episode as its own chapter — with a clear beginning, middle, and end to the conversation, your guest (and audience) will leave feeling as though they went on a memorable journey.
What’s Included:
Research and development to discover competitors in your category and how you can stand out
Strategize each episode’s arc
Develop a trailer that clearly encompasses your podcast
Plan guest speaker line-up, utilizing your network
Social media planning to grow your listening audience across channels
Partnership development for sponsorships
Optional:
Execute guest speaker and/or partnership outreach
Produce podcast including distribution and editing
Liana’s entrepreneurial journey started with TTYL - a pioneering tech-free community dedicated to human connection, located in prominent NYC hotspots including SHOWFIELDS, Athleta, and The Flower Shop. Her next venture, Ghosts of Dates Past, was a podcast to break stigmas in the modern dating scene featuring guests such as We Met At Acme, Seeing Other People, and UpDating. Additionally, she helped a Shark Tank featured business, JIGGY, generate $500K in new business in less than a year. At Mighty, a start-up to help kids become entrepreneurs, she grew the Instagram and TikTok accounts by 35% and 1,500%, respectively.
All of Liana's positions highlight her entrepreneurial spirit from being one herself to helping others grow. However, as much as she loved helping one company at a time, Pavane realized she had a passion to make a bigger impact with companies around the world. As your Creative Strategist, Experiential Marketer, she has the ability to continue growing brands with a purpose and wear her multi-skilled hat at the same time.