In my portion of the project, I designed an interactive timeline to highlight their memorable initiatives, an internal and dynamic SWOT analysis, PESTLE analysis, as well as Porter’s Five Forces.

From my research, my team developed a competitive strategy including: post workout activities such as epsom salt baths, compression therapy, ice plunges, and a sauna room available to members in studios. Secondly, outdoor workouts to expose non-members to the Peloton brand in NYC and LA. Lastly, corporate sponsorships to emphasize returning to the office. We also allocated a budget for the project as well as necessary checkpoints and adjustments.