Market Challenge & Innovation
Discovered trends for sustainability products is $17.2B, with a 71% global increase for sustainable products online. The market for personalized products is $41B, and companies are seeing a 40% decrease in returns for personalized products. Lastly, the market for wellness products rooted in climate and self-care is $6.3T. Created Seasons of Life, a pioneering card deck that encompasses each trend by including a self-reflective question and sustainability focused activity on each card that are related to each season.
Strategic Approach
Identified the main target audience as Millennials and Gen Z who are environmentally conscious consumers with a self-growth mindset. Revenue channels include: D2C (individual consumers) and B2B (boutique stores/large retailers). Conceived an integrated marketing campaign, ‘Nature’s Rhythm, Your Journey,’ which focused on the feelings of contentment, serenity, and inner peace.
Business Impact
Discovered a gap in the marketplace for conversation starter card games.
Determined main target audience for D2C segment and potential B2B partnerships.
Designed go-to-market campaign, complete with branding and copy.
Seasons of Life is a card deck for individuals to connect to themselves, and their environment.
After observing a painting by Edouard Vuillard, ‘Garden at Vaucresson,’ I was inspired by the serenity, hopeful, and nostalgic qualities the artwork evoked. I found that there are hardly any card games that are focused on individuals, nor are there any for the environment.
Services
Strategy, copy, & design
Client
NYU
Completed
2024
