SoundTopia earplugs are 100% sustainable, made entirely out of mycelium, sweat resistant, and applicable to all types of activities.
I discovered that events we attend (workout classes, concerts, weddings, and sporting events) are all at 100 decibel levels or higher, which can damage our ears in just under two minutes. Mycelium is extremely sound absorbent and water resistant, as well as sustainable.
Market Challenge & Innovation
Identified a critical gap in the $2.5B hearing protection market: the absence of sustainable, high-performance solutions for high-decibel environments. Developed SoundTopia, a revolutionary mycelium-based hearing protection technology that delivers superior sound absorption while meeting growing consumer demand for sustainable products.
Strategic Approach
Conducted comprehensive market analysis identifying three distinct revenue channels: B2B (fitness/entertainment venues), D2C (individual consumers), and B2G (military/government).
Developed detailed financial model projecting $6M initial investment ROI within 24 months.
Created integrated marketing strategy 'Hear It All' targeting key market segments.
Engineered product specifications meeting rigorous military and consumer safety standards.
Business Impact
Identified partnerships with premium fitness studios and entertainment venues.
Developed scalable manufacturing process for sustainable mycelium-based materials.
Created comprehensive go-to-market strategy across three distinct channels.
Services
Strategy, copy, production, design, partnerships & financials
Client
NYU
Completed
2024
