This project’s objective was to form an agency , Milkyway Creative, where we were to delegate roles and responsibilities throughout the term. Using a Kickstarter product, produce an integrated, creative campaign.
As project leader, I was responsible for overall creative direction and assignment deadlines. Using Excel, I built a project timeline to track and organize each member’s individual tasks. During our meetings, I would outline and discuss the main objectives for the week ahead. For our final presentation and paper, I approved all edits.
In my portion of the project, I brainstormed the big idea for the campaign: ‘Dream Big in the Kitchen. It’s Where the Magic Happens.’ The concept was to inspire consumers to daydream in their kitchens, using it as a canvas for creativity to become anyone they want and transport themselves anywhere they want. I planned our storyboard, outlined our creative brief, recorded our radio ad, and designed our newsletter. Lastly, I developed our budget and projected sales for the campaign.
