Strategize and create Digital Marketing initiatives for a new company.

By building a company from scratch, this project’s objective was to understand how to develop Digital Marketing iniatives from the ground up including a website, social media, e-mail, and SEO.

ChefMate is an app connecting private chefs to hosts in NYC for at-home experiences. Partnering with local farms, ChefMate is also kid friendly and offers three tiered experiences. To begin, our team delved into market research to determine our target audience, value proposition, objectives, price points, and competition.

I spearheaded our website development, designing each page with CTAs and writing copy to coincide with beautiful images representative of our brand. I developed our LinkedIn page, which was integrated with text and images across all social media accounts including TikTok, Instagram, and Pinterest. I wrote our mission & vision statements, outlined our PESTLE analysis, KPIs, and provided an overview of future ideas such as a cookbook and private chef cooking classes.

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Hinge: Competitive Strategy

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Flexiboard: Campaign I