The theme I chose for Ember’s campaign was: ‘Feel Warm This Winter With Ember,’ a double entendre to their long-lasting hot temperature mugs as well as the need for a hot drink during wintertime. I developed SEO, display advertising, as well as IG/FB posts and a script for reels.

For the storyboard, my concept was to outline four scenarios featuring the primary and secondary target demographics to showcase a multitude of their products. A simple VO and lighthearted music plays in the background, ending with a clear CTA. The experiential event ‘Stay Cozy With Your Bae’ focuses on couples. Ember would partner with four other prominent ‘cozy winter’ brands to culminate in multiple intimate and exclusive evenings for a chance to win a grand prize.