Analyzing Hinge’s ‘Designed to Be Deleted’ campaign featuring their mascot ‘Hingie.’
This project’s objective was to analyze the strategy of a company as well as a specific campaign they have produced. In addition, to determine the challenges they face as an industry and to provide recommendations and insights.
I was able to determine opportunities for the company including: AI - strengthening matchmaking algorithm & other developments, IRL events - connecting to their loneliness epidemic initiative, Matchmaking service - dating coaches for 1:1 sessions and old school matches, and BFF & Bizz - taking after Bumble, potential expansion to make other connections.
My insights on the ‘Design to Be Deleted’ campaign include: Humor always works well and they stuck to their values as being a relationship app first. However, they don’t point out the app features and how it’s different from others. My suggestion would be to delve into market research to enhance future campaigns.
![HINGE Presentation copy.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/629c5cd1-14ec-4fe0-bfde-cb192ddebe78/HINGE+Presentation+copy.jpg)
![HINGE Presentation.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/36b1f748-7d3d-42ca-94fd-b37468742aaf/HINGE+Presentation.jpg)
![HINGE Presentation copy.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/159098f0-cbcb-42b5-a6da-fa5c8dd7221a/HINGE+Presentation+copy.jpg)
![HINGE Presentation copy 2.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/2fca588b-ce70-422d-b6a0-ae017f3ba45a/HINGE+Presentation+copy+2.jpg)
![HINGE Presentation copy 3.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/a2df2d72-a7f5-4d5e-9f93-5f0e6cf12f4c/HINGE+Presentation+copy+3.jpg)
![HINGE Presentation copy 4.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/e7543655-0035-46fe-b91e-ac5af1fef1e0/HINGE+Presentation+copy+4.jpg)
![HINGE Presentation copy 5.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/e57be072-f237-45ca-be5d-4f851a3505af/HINGE+Presentation+copy+5.jpg)
![HINGE Presentation.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/b40bedf6-a288-4867-8b26-5cc1b66018b5/HINGE+Presentation.jpg)
![HINGE Presentation.jpg](https://images.squarespace-cdn.com/content/v1/61b727187c1a780314268ff0/442b20f3-2414-491a-a49b-bf0130fe9904/HINGE+Presentation.jpg)