In the case study, Sandlands Winery was questioning whether or not to purchase a building in order to expand the business. Our plan was to buy the building and pay it off in two years through wine tastings & tours, the development of a new wine, as well as delving into social media and PR from a marketing perspective.

I developed the wine tasting & tours plan by researching competitors. I built out our balance sheet complete with every expense the company would need to operate. I calculated operating expenses, income from operations, net income, and our gross profit margin. In addition, I designed the new logo for the wine bottles and developed our radio marketing plan.